Passion Fueled by Vision

I have been working with the Initiative Production Company for the past 4 months now, and I have definitely gotten a much bigger appreciation for the art of filmmaking and specifically independent filmmaking.It is easy to be passionate about film, when the people who make them have a passion for it and go to all lengths to do it, instead of just talking or dreaming about it. They are professional volunteers who somehow make it happen – without letting the lack of finances or resources stop them.

As an intern during the pre-production and production of their second feature film ‘Out of the Woods’, I have seen the massive amounts of work that go on behind the scenes. The team was and is amazing, and they certainly did not treat me as ‘just the intern’, but as an essential part of their team.

I did not always like that, because I was entrusted with a lot of responsibility even though I had no experience in filmmaking. The growing pains were daunting, but worth it!

The time was intense, to say the least, and not all sunshine and roses. When I saw the footage however, I almost couldn’t close my mouth because it looked so good.

I realised how privileged I was to work on Out of the Woods because I had mostly reaped where I had not sowed. It looked so good, because the team had learned so much from their previous feature film, The Umbrella. I benefitted from the growth they had gotten from it, and was able to gain what they had planted.

The Umbrella follows Jared Evans in his journey to overcome his tendency to hide from pain and fear through the use of his invisible umbrella of numbness. While this habit might shield him from pain, it also shields him from living his life and relationships to the fullest. He is confronted with a choice whether he will take the dare and confront his past, or continue to shut everyone out.

I am amazed but not surprised how far The Initiative has come. Independent filmmaking is not easy and the process of getting a film out there falls short of a miracle.

In fact, it was a miracle that principle photography of ‘The Umbrella’ wrapped successfully and more so that we were able to find a Distribution Company. After four years from the time

the movie was filmed, we are proud to announce that ‘The Umbrella’ will be released this week! It took 4 years of patience, persistence and hard work, but it was so worth it!

This is a milestone for us as a film company. And an exciting one at that!


  • Annette is part of the acting team with The Initiative Production Company. She is a German South-African, loves the smell of freshly baked bread and constantly has a list in her head of countries to visit and more languages to learn.


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