Commercial Art

Rarely would I ever consider a commercial for a product art. I think mostly because I know what the purpose of it is…to get me excited about and purchase their product.

This is why I was so surprised when I watched Spike Jonze’s newest commercial for KENZO’s new fragrance.

Call it a great marketing ploy, but using storytelling principles and exciting visuals is taking this video way further than a casual advertisement.

It’ll be interesting to see if society continues to merge the commercial and entertainment, and how that comes about.

What do you think? Fire off in the comments below!

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  • Brenden Bell

    Screenwriter, Editor, Blogger, and Visual Content Manager

    Brenden Bell is a screenwriter, video producer, editor, teacher, and Visual Content Manager with The Initiative Production Company. He loves eating ice cream, everything nerdy/dorky, thinking too much, and dogs (mostly just the big ones, but he’s open-minded)

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