All The Feels

Ok Apple.

You got us. We’re feeling all types of those, what are they called… Emotions?

Not only are these ads talking about Apple’s commitment to accessibility for people with disabilities, but it leaves us with the feeling that anything is possible with a little bit of determination.

It opens with ”People think that having a disability is a barrier, but that’s not the way I see it.”

I, for one, am a huge fan of inspirational advertising. Anything that tugs on the heart strings gets my vote of approval. But this one takes the cake.

I love when tech companies strive to enable all people. “When technology is designed for everyone, it lets anyone do what they love.”

Find out more about Apple’s accessibility here.

Grab a few tissues and watch this video. Thanks Sady!

Tags:

  • Jason Solari

    Creative Director

    Jason Solari is a writer/director in Brisbane Australia. He started his career in radio and studying mass communications in his home state of Florida. His love and passion for film became evident while working for 20th Century Fox and Walden Media in Eastern Europe. He now runs an independent film company in Queensland Australia.

    Ads

    You May Also Like

    It’s All About Perspective: The Simple Magic of Silent Films

    By Annette Lange Nothing beats the simple genius of early cinematography and inspiring actors. ...

    The Last Shot Is The Most Important

    When learning how to make movies, you’ll learn none of the shots are as ...

    Why the Costume Design in ‘Jojo Rabbit’ is so Important

    Watch this behind the scenes video on the creative decisions that were made in ...

    Unique But Brilliant 2016 Movies That Flew Under The Radar

    BY HANNAH PRIMAN The year of 2016 was definitely the year of popular movies, ...

    How A Song Can Empower An Actor’s Confidence

    Nothing empowers me more as a creative than when I have a powerful song ...

    Amazon’s ‘Undone’ Looks Like A Beautiful Piece Of Art

    A new look at innovation, Amazon’s Prime’s Undone is a kaleidoscopic and trippy TV ...

    Don't want to miss a thing?

    Subscribe and join our creative community to keep updated with our weekly-ish* Newsletter from The Independent Initiative.

    *We're filmmakers, sometimes we're out filming something, on those weeks the newsletters might be more irregular. Follow The Initiative Production Company (theInitiativePro) on your favorite social media to stay the most up to date on our current productions