I would like to share a creative ad with you that goes to show we can tell a story with just about anything. Including LEGO pieces.
With miles to cover (about a metre) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas.
Is this 1min ad worth your time? Well it took 100 hours of animation, 9 days of shooting and around 12,000 LEGO pieces from 9 different sets to build, featuring 14 different characters (including a pooping reindeer). “I’m sure everyone has nostalgic memories of building magical LEGO worlds as a kid, so doing that inner child’s sense of imagination justice was really a driving force for me.” – says director Kyra Bartley.
Let this short clip remind us of our child – like imagination and inspire us to unleash innovative ideas with the simple things we see around us.