How to do Marketing Right

If you’ve ever worked on any kind of crowdfunding/marketing/promo campaign you know that being creative and connecting with your audience is key. Marvel is king at this, from setting up full cast panels at comic-cons, to the touching story of Thor’s “He’s a friend from work!” line coming from a Make-A-Wish recipient.

Marvel really seems to know their fans have made them a household name over the past nine years, and the Infinity War trailer announcement was no exception.

With a tag line of “Thank you to the best fans in the Universe” Marvel made a compilation of their fans’ best trailer reactions to announce their upcoming blockbuster. Marvel could have made any kind of announcement that the trailer was coming and fans would have eaten it up, instead they made an effort to include their fans, saying: “Hey, we’re in this together.”

It was a great personal touch and with over 8 million views it definitely did not go unnoticed. If you’re looking for a model to your next marketing campaign, this is it.

  • While a great many would see him as a hero, there are some that would prefer the term vigilante. Gregory is an aspiring filmmaker who loves writing, directing, coffee and long walks on the beach.

    Ads

    You May Also Like

    A Conversation With Brit Marling About Being A Creative

    In this awesome interview Brit Marling talks about creating the innovative Netflix show, The ...

    What An Actor Needs To Do Before Turning Up On Set

    Attention Actors: Congratulations on getting the role. This article is for any actor who ...

    Mumblecore: How it affects us all

    Someone once told me that “something great starts small”.   Influenced by Dogme 95 ...

    Putting TV in the Spotlight: Will It Ever Die?

    There’s no denying that television shows are becoming more and more popular and creative, ...

    The One Thing You Need To Know About Acting: There Is No Formula

    One of the biggest temptations for actors, when they begin their creative journey, is ...

    Happy, healthy actors: Ways to keep your mind in good shape.

    Admit it actors, we’ve all had a really good greasy burger with fries, a ...