This Is What Happens When An Artist Advertises

There are few commercials today as innovative as Mac Premo’s ad for WeTransfer. I hadn’t heard of either of these names either when I was first introduced to the video.

I was waiting to act in one of my friend’s short films when he handed me his phone and showed me the video. After watching it about four or five times, I was sold. This ad was different than other ads I had seen, because this particular ad told a story in a unique and stylistic way. And he made common things extremely exciting to watch, like something out of an Edgar Wright film.

The sound design and editing both go a long way to shape the ad WeTransfer wanted to showcase. And Mac brought his own colour and flavour to the project by creating something more than a common commercial. He helped sell inspiration. In an ad. I know I was inspired to create something.

I think more ads should do this. More companies should use creatives to sell their products, because when it’s done well, like in this case, everyone wins, the artist, the company, and the consumer.

http://www.macpremo.com/video

Tags:

  • Keaton is an actor and writer who works with the Initiative Production Company in Brisbane, Australia. Native to Alaska, he enjoys staring at the stars while contemplating the meaning of life.

    Ads

    You May Also Like

    Recognising The Importance Of The Season You’re In

    It’s a dog eat dog world out there, that’s why it’s important for us ...

    How To Use VFX For Science And It’s Huge

    Corridor Crew uses movie magic for a creative lesson of the scale of the ...

    Motivational Punch To Fail Better From GoT Star

    Feeling gutted that Game of Thrones is over, struggling as an independent filmmaker? Watch ...

    Small Beginnings: Robin Williams

    For today’s episode of Small Beginnings and as a celebration of finishing Principle Photography ...

    What Happens When You Translate Music

    Check out this creative video from Translator Fails with the lyrics of “The Circle ...

    Kit Harrington Will Make You Fall in Love with Poetry

    I don’t mind poetry, but it’s not something I absolutely love. That is until ...

    Don't want to miss a thing?

    Subscribe and join our creative community to keep updated with our weekly-ish* Newsletter from The Independent Initiative.

    *We're filmmakers, sometimes we're out filming something, on those weeks the newsletters might be more irregular. Follow The Initiative Production Company (theInitiativePro) on your favorite social media to stay the most up to date on our current productions