This Is What Happens When An Artist Advertises

There are few commercials today as innovative as Mac Premo’s ad for WeTransfer. I hadn’t heard of either of these names either when I was first introduced to the video.

I was waiting to act in one of my friend’s short films when he handed me his phone and showed me the video. After watching it about four or five times, I was sold. This ad was different than other ads I had seen, because this particular ad told a story in a unique and stylistic way. And he made common things extremely exciting to watch, like something out of an Edgar Wright film.

The sound design and editing both go a long way to shape the ad WeTransfer wanted to showcase. And Mac brought his own colour and flavour to the project by creating something more than a common commercial. He helped sell inspiration. In an ad. I know I was inspired to create something.

I think more ads should do this. More companies should use creatives to sell their products, because when it’s done well, like in this case, everyone wins, the artist, the company, and the consumer.

http://www.macpremo.com/video

Tags:

  • Keaton is an actor and writer who works with the Initiative Production Company in Brisbane, Australia. Native to Alaska, he enjoys staring at the stars while contemplating the meaning of life.

    Ads

    You May Also Like

    How To Shoot Cool Cinematography Scenes At Night

    For all the independent filmmakers out there, I have some cool tips on how ...

    The Best Audition No One Can Top!

    Pure inspiration: This is every casting director’s dream. In fact, Marci Liroff who happened ...

    Why Kronk is the Best Character Ever Written

    The Emperor’s New Groove may not make the list of everyone favorite movies, it ...

    “Love Actually” Reunion Teaser is Here and it’s Awesome

    Red Nose Day is coming, which means popular movies and tv shows are gearing ...

    Scorcese’s New Trailer Explodes Like An Irish Car Bomb

    Did you see the trailer for Scorcese’s innovative The Irishman? The film looks great… ...

    Why Do Fantastic Four Movies Always Suck?

    Iron Man, Doctor Strange, Ant-Man, and the Guardians of the Galaxy; second and third ...

    Don't want to miss a thing?

    Subscribe and join our creative community to keep updated with our weekly-ish* Newsletter from The Independent Initiative.

    *We're filmmakers, sometimes we're out filming something, on those weeks the newsletters might be more irregular. Follow The Initiative Production Company (theInitiativePro) on your favorite social media to stay the most up to date on our current productions