This Is What Happens When An Artist Advertises

    There are few commercials today as innovative as Mac Premo’s ad for WeTransfer. I hadn’t heard of either of these names either when I was first introduced to the video.

    I was waiting to act in one of my friend’s short films when he handed me his phone and showed me the video. After watching it about four or five times, I was sold. This ad was different than other ads I had seen, because this particular ad told a story in a unique and stylistic way. And he made common things extremely exciting to watch, like something out of an Edgar Wright film.

    The sound design and editing both go a long way to shape the ad WeTransfer wanted to showcase. And Mac brought his own colour and flavour to the project by creating something more than a common commercial. He helped sell inspiration. In an ad. I know I was inspired to create something.

    I think more ads should do this. More companies should use creatives to sell their products, because when it’s done well, like in this case, everyone wins, the artist, the company, and the consumer.

    http://www.macpremo.com/video

    Please follow and like us:

    Tags:

    • Keaton is an actor and writer who works with the Initiative Production Company in Brisbane, Australia. Native to Alaska, he enjoys staring at the stars while contemplating the meaning of life.

    Ads

    You May Also Like

    Why Your Unrealistic Goals Are A Good Thing

    Let’s be honest, artists and creatives are strange people, and if you’re an independent ...

    Why Kronk is the Best Character Ever Written

    The Emperor’s New Groove may not make the list of everyone favorite movies, it ...

    Deconstructing a Scene: Elysium v. Star Trek: Into Darkness

    Deconstructing a Scene is a series that will compare and contrast two separate scenes, ...

    What if Amy Schumer and Anna Wintour Switched Lives?

    Ever since watching popular movie, The Devil Wears Prada, I became intrigued by Anna ...

    Creative Vid Makes Fun of Editing & It’s Hilarious

    If you haven’t already heard of creative and innovative dudes Britanick, you should probably ...

    The Relation Ship

    Working at the Initiative Production Company, I forget sometimes that I’m not alone. I ...

    Social media & sharing icons powered by UltimatelySocial