This Is What Happens When An Artist Advertises

There are few commercials today as innovative as Mac Premo’s ad for WeTransfer. I hadn’t heard of either of these names either when I was first introduced to the video.

I was waiting to act in one of my friend’s short films when he handed me his phone and showed me the video. After watching it about four or five times, I was sold. This ad was different than other ads I had seen, because this particular ad told a story in a unique and stylistic way. And he made common things extremely exciting to watch, like something out of an Edgar Wright film.

The sound design and editing both go a long way to shape the ad WeTransfer wanted to showcase. And Mac brought his own colour and flavour to the project by creating something more than a common commercial. He helped sell inspiration. In an ad. I know I was inspired to create something.

I think more ads should do this. More companies should use creatives to sell their products, because when it’s done well, like in this case, everyone wins, the artist, the company, and the consumer.

http://www.macpremo.com/video

Tags:

  • Keaton is an actor and writer who works with the Initiative Production Company in Brisbane, Australia. Native to Alaska, he enjoys staring at the stars while contemplating the meaning of life.

    Ads

    You May Also Like

    Watch This Beautifully Epic Music Video

    Here at the Initiative Production Company, we absolutely love being apart of a broader ...

    How I’ve Changed

    1.I respect every movie I see now. I can’t really comprehend how any movie ...

    What Happens When You Switch Out One Hero With Another?

    If you’re looking for some genuine inspiration then… maybe watch another video, but if ...

    Read More Books To Be The Best Version Of You

    Originally published on Backstage Are you looking for fresh inspiration for your acting? Or ...

    The Perfect Duo Make A Perfect Video

    No matter what mood you're in, this video featuring Jeff Goldblum and Titus Burgess ...

    How Historically Accurate Is The Mummy?

    The hardest thing about making creative historical films is finding authenticity. Some eras can ...

    Don't want to miss a thing?

    Subscribe and join our creative community to keep updated with our weekly-ish* Newsletter from The Independent Initiative.

    *We're filmmakers, sometimes we're out filming something, on those weeks the newsletters might be more irregular. Follow The Initiative Production Company (theInitiativePro) on your favorite social media to stay the most up to date on our current productions