First Figure Out What Your Niche Is

If you need filmmaking advice, Casey Neistat’s your man. He’s an example of someone who’s found his niche, his audience and his style – but certainly not without the blood sweat and tears that now give him the credibility as a filmmaker.

I think the approach he had at the beginning is a thought pattern many of us can fall into – chasing after someone else’s version of our dream, instead of paving our own path.

Be encouraged by Neistat’s video, and don’t be afraid of failure. I love his honesty, his doubts and personality that shine through in his video. As he says:

“Make, make again, make it terrible, make it slightly better, make it a lot better, make it great.”

A tenacious spirit goes a long way – go create and put your personal note on it.



  • Annette is part of the acting team with The Initiative Production Company. She is a German South-African, loves the smell of freshly baked bread and constantly has a list in her head of countries to visit and more languages to learn.


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