How To Make A Movie Trailer…Or Not

‘This summer, in a world’ where popular movies have steadily evolved throughout the years, we witness the progress of trailers alongside them.

In this video ‘The problem with trailers’ we get to see their evolution and how they’ve essentially shaped the film industry into what it is now, from a narrator describing the characters and the plot accompanied by some footage to keep us interested, to basically showing an entire scene from the final cut of the film.

Trailers will often tease us into wanting to know more. They’re a story in itself without giving everything away, but some might say they’re starting to get a little carried away with too many plotpoint reveals and spoilers.

Trailers have always had a way of keeping us guessing, but have they come to a point where we’re told almost everything about to happen right down the twist at the end?

Maybe it’s about time to go back to where it all started and have a simple narration or piece to camera, or perhaps trailers will soon head in a completely new direction, who knows?

Watch this video by Now You See It to get a little more informed on how tenacious movie trailers can be.


  • Jay Evans


    Jay Evans has spent the last 8 years working as a film editor, 4 of which have been with The Initiative Production Company. In his spare time he enjoys music, comedy, experimental cooking and getting lost in the woods.


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