Written by Brenden Bell

Rarely would I ever consider a commercial for a product art. I think mostly because I know what the purpose of it is…to get me excited about and purchase their product.

This is why I was so surprised when I watched Spike Jonze’s newest commercial for KENZO’s new fragrance.

Call it a great marketing ploy, but using storytelling principles and exciting visuals is taking this video way further than a casual advertisement.

It’ll be interesting to see if society continues to merge the commercial and entertainment, and how that comes about.

What do you think? Fire off in the comments below!

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