Dear Netflix, I’m sorry to inform you but your once innovative streaming service is now dying.
Not long after Netflix arrived in Australia (years and years after the US) I signed up to a joint account with a couple of friends only costing me a few $$ a month.
It was the greatest thing in the world. I had so many awesome movies and TV shows at my disposal giving me hours of entertainment.
Eventually I got bored. I watched everything I wanted to see, consuming the interesting shows faster than they were being produced.
Then Stan came into my life (Australia’s own streaming service) with an enormous new range of content ready for me to devour. Stan’s range included a fresh new list of movies and TV shows I’d been wanting to see for a while, plus plenty of Australian content, uncommon on Netflix.
Now, on top of Netflix and Stan, Australia has:
– Amazon Prime (bless)
– 10 All Access (the Australian equivalent to CBS All Access)
– Hayu, which only consists of reality shows like Keeping up with The Real Housewives of Jersie Shore. I signed up for the free trial and immediately cancelled. In my opinion, no one’s missing out on this one.
– And Foxtel Now, which streams many of the HBO originals but you only get a 10 day free trial and then you have to pay one million dollars per month, so Foxtel can go and die. (Disclaimer, this is not accurate, it’s just my feelings. It’s still expensive, though)
In Australia, despite only having a few decent platforms to pick between, Netflix is barely keeping its head above water in the streaming wars. I couldn’t imagine what it’s like in the US with their giant mixed bag full of platforms to choose from. So many options.
Disney+ arrives in Australia only a week after the US, and when it does I’m pretty certain Netflix is going to drown. Disney is basically monopolising the entire world now, which is sad, but also … Disney, take my money I love you, I love Marvel, you can have my undying commitment, love and affection.
I’ll keep Netflix for sure. It was my first love so it’s hard to let go, but basically it’ll become the mistress I visit once every other weekend, so I can spend more quality time with The Mandalorian.
Currently Netflix is about $10 Billion in debt and the only way they can recover is by spending more money on awesome shows, upping their price while simultaneously gaining more subscribers even though Disney and Amazon have set their prices to be significantly lower.
Unless a miracle happens, Netflix is the elephant doomed to stumble and fall over the sight of a seemingly innocent little mouse. How depressing.
Every time I cancel a subscription, there’s always the page that says “I’m sorry to see you go. We put new shows up every month. Please don’t go. We’re here for you. I miss you, baby come back.” I feel like I’m simultaneously breaking up with someone and murdering a child.
But hey, THAT’S SHOWBIZ, BABY!
All this to say, we the consumer community have the power to bring down a monster company like Netflix by supporting other big companies even more, so remember to spend some of your money on independent films because they’re the ones who need it.