Cinematic Universes Changing Storytelling

It seems like all of the popular movies today have one thing in common: They’re all part of some kind of cinematic universe these days.

Hollywood finally cracked the code on people getting tired of sequels: Make everything connected and people will flock to theaters to see the next chapter in a never ending saga.

Is it really just a cash grab though? Or is there something more creative to the cinematic universe?

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