This Is What It Means To Be Innovative

The directors from Novo Amor’s music video Birthplace shows filmmakers what it looks like ...

Find Out How Plane Scenes Are Made In Hollywood

Ever wondered how an entire film crew can fit into a tiny airplane? They ...

Why not learn from a remarkable Christmas Music video?

This music video by Pentatonix not only fits the season, but it is also ...

Meet the artist of Childish Gambino’s new video

Philly artist Justin Richburg is the creative man behind Childish Gambino’s “Feels Like Summer” ...

Watch This Beautifully Epic Music Video

Here at the Initiative Production Company, we absolutely love being apart of a broader ...

‘This is America’ More Than Just A Rap Song

Childish Gambino is relentless for his creative talents, some would say innovative. The reveal ...

The Unofficial God’s Plan Music Video

A few months back I brought you a vlog about using smoke in your ...

I Still Hate You, OK Go

OK Go thinks it’s ok to flaunt their creative skills even a year later? ...