This Is What Happens When Cinematographers and Elton John fans Collaborate

Christmas commercials are getting more and more creative in ways of swindling us into ...

How to Utilize Music for Your Movie

People are finding more and more creative ways to improve their storytelling in movies, ...

Watch This Beautifully Epic Music Video

Here at the Initiative Production Company, we absolutely love being apart of a broader ...

I Still Hate You, OK Go

OK Go thinks it’s ok to flaunt their creative skills even a year later? ...

An Interview: The Power of Pain and Vulnerability in Music

As independent filmmakers, we here at The Initiative Production Company are always looking to ...

This Is The Perfect Example of Great Sound Design

This is one of the most creative videos I’ve ever watched. What stands out ...

How To Surge Your Filmmaking Game by Just Using Smoke

It’s about dang time you start rethinking cinematography in your projects. Start utilizing things ...

How To Make Movie Magic? The Art of Sound

When we think of making movies, we think of cinematography and what we see ...