Successful Self-Promotion Isn’t About Promoting Yourself

By Keaton Evans One of the least thought about and most difficult things for ...

I Hate You, OK Go

We’ve come a long way since the treadmills, yet Ok Go continues to kill ...

Film Something

It’s easy to find an excuse to not create or be creative. With the ...

Soundtrack: The Heartbeat of Film

From music that plays over the scenic shots to the music that the characters ...

This Is What Happens When Cinematographers and Elton John fans Collaborate

Christmas commercials are getting more and more creative in ways of swindling us into ...

How to Utilize Music for Your Movie

People are finding more and more creative ways to improve their storytelling in movies, ...

Watch This Beautifully Epic Music Video

Here at the Initiative Production Company, we absolutely love being apart of a broader ...

I Still Hate You, OK Go

OK Go thinks it’s ok to flaunt their creative skills even a year later? ...

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