Go Behind The Scenes of Spike Jones’s Innovative Commercial

Spike Jones is one of the most innovative directors of our time. He’s an inspiration to aspiring filmmakers because everything he touches seems to turn to gold. His latest commercial for apple’s Homepod is no exception.

If you haven’t seen it yet, just stop reading this and go. Watch and be amazed. For those more enlightened among us, check out this awesome behind the scenes of the community of creatives who made it.

There’s very little CGI involved in the film. Most of it is practical effects on steroids. They’re just amazing ok. Honestly, this is great filmmaking advice for all independent filmmakers, to help us go from dreamers to doers.

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  • Charis Joy Jackson

    Producer, Director, Writer, Actress

    Charis Joy Jackson is a writer, director, producer and teacher working with The Initiative Production Company. During the day she makes movies and in her spare time is writing a novel. She's a self-proclaimed nerd who wishes she could live in Hobbiton. You can follow her on Instagram @charisjoyjackson

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