Go Behind The Scenes of Spike Jones’s Innovative Commercial

Spike Jones is one of the most innovative directors of our time. He’s an inspiration to aspiring filmmakers because everything he touches seems to turn to gold. His latest commercial for apple’s Homepod is no exception.

If you haven’t seen it yet, just stop reading this and go. Watch and be amazed. For those more enlightened among us, check out this awesome behind the scenes of the community of creatives who made it.

There’s very little CGI involved in the film. Most of it is practical effects on steroids. They’re just amazing ok. Honestly, this is great filmmaking advice for all independent filmmakers, to help us go from dreamers to doers.

Tags:

  • Charis Joy Jackson

    Producer, Director, Writer, Actress

    Charis Joy Jackson is a writer, director, producer and teacher working with The Initiative Production Company. During the day she makes movies and in her spare time writes short stories and novel. She's a self-proclaimed nerd who wishes she could live in Hobbiton. You can follow her on Instagram @charisjoyjackson

Ads

You May Also Like

30wM: Cleaning Lenses

The Cheat Codes to independent filmmaking. 30 Seconds with Mike (30wM) is a video ...

Every Oscar Winner for Best Picture

By Micah McWhorter For those of you who have just begun watching the actors ...

You and Your First Drone! First Flight

When it comes to drone flying, cinematography comes after safety! Learn how to safely ...

Transition Techniques That Will Make Your Film Come Alive

We, as, filmmakers like to be creative in our approach to cinematography. That’s why ...

Have Movie Posters Lost Their Edge?

What happened to movie posters? Check out this video from, GoodBadFlicks which details the ...

“Love Actually” Reunion Teaser is Here and it’s Awesome

Red Nose Day is coming, which means popular movies and tv shows are gearing ...

Don't want to miss a thing?

Subscribe and join our creative community to keep updated with our weekly-ish* Newsletter from The Independent Initiative.

*We're filmmakers, sometimes we're out filming something, on those weeks the newsletters might be more irregular. Follow The Initiative Production Company (theInitiativePro) on your favorite social media to stay the most up to date on our current productions