Go Behind The Scenes of Spike Jones’s Innovative Commercial

Spike Jones is one of the most innovative directors of our time. He’s an inspiration to aspiring filmmakers because everything he touches seems to turn to gold. His latest commercial for apple’s Homepod is no exception.

If you haven’t seen it yet, just stop reading this and go. Watch and be amazed. For those more enlightened among us, check out this awesome behind the scenes of the community of creatives who made it.

There’s very little CGI involved in the film. Most of it is practical effects on steroids. They’re just amazing ok. Honestly, this is great filmmaking advice for all independent filmmakers, to help us go from dreamers to doers.

Tags:

  • Charis Joy Jackson

    Producer, Director, Writer, Actress

    Charis Joy Jackson is a writer, director, producer and teacher working with The Initiative Production Company. During the day she makes movies and in her spare time writes short stories and novel. She's a self-proclaimed nerd who wishes she could live in Hobbiton. You can follow her on Instagram @charisjoyjackson

Ads

You May Also Like

Swinging into a VFX Breakdown

All popular movies this side of L.A use CGI these days. It’s become a ...

Sony’s Delightful New Animated Short Is One You Need To See

We all love animated short films, right? Sony’s creatives made a beautiful new short ...

How To Understand The Fundamentals Of Camera Angles

Camera angles are a creative tool we filmmakers use to help drive our story ...

2018 Academy Award Nominations

The time has almost come for the most talked about and popular movies to ...

Soundtrack: The Heartbeat of Film

From music that plays over the scenic shots to the music that the characters ...

Get Some Mud in Your Eye With Rachel Morrison

It’s a big year not just for the innovative films nominated for an Oscar, ...

Don't want to miss a thing?

Subscribe and join our creative community to keep updated with our weekly-ish* Newsletter from The Independent Initiative.

*We're filmmakers, sometimes we're out filming something, on those weeks the newsletters might be more irregular. Follow The Initiative Production Company (theInitiativePro) on your favorite social media to stay the most up to date on our current productions